Alignment or Separation of On-line and Physical Sales Channels for Digital product

In Saturn Projects we understand that companies with a fully digital version of a product , e.g. films, music or computer games may wish to either offer a physical product such as a CD in support of the digital offering or a digital product in support of a physical product (CD in this case). In forming a digital product supply chain strategy many of the same questions as with physical product sold on-line need to be answered with some specific additions:

• What are the capacity constraints on Metadata conversions?

• If the digital product supply is outsourced is our product and company prioritised?

• Can we forecast digital versioning?

• How do we maintain the digital catalogue and product re-issue?

• How do we manage the digital product licensing, track download ownership, and monitor supplier payments such as royalties?

• Does our digital product plans and business targets fit with our IT capability?

• Does our digital supply chain align with the variant demand in the market?

• Do we have tools to manage multiple production and multiple launch management lead-times?

• How do we manage the co-ordination of releases of digital product and physical merchandising, such as T-shirts?

• Do the ethics for a physical supply chain apply to the digital products and market?

• How do we manage the digital product catalogue so only applicable product is released in a specific market? i.e. Language and cultural specifics are supported.

Also we help you answer questions such as: